Peter Hayward
Plain-English AI advice for normal business owners
Stop wasting money on shiny AI tools you don't need. I help you work out what's actually useful, what to ignore, and what will genuinely help your business.
Focused on growth, not gimmicks
I'm not here to “teach you AI”. I'm here to grow your business.
AI is just the tool I use to help you:
- Save time by removing repetitive admin and busywork
- Save money by stopping wasted spend on software you don’t need
- Increase profit by tightening your follow-up, improving customer response, and making your marketing more consistent
This is plain-English, real-world support for small and medium businesses — practical changes that improve how your business runs, without jargon, hype, or shiny-object tools.
If you want a clear starting point, begin with the Free AI Reality Check and I'll tell you what's worth doing first (and what to ignore).
The AI hype is loud.
Your business needs results.
Small business owners are being hit from every angle with AI hype. Every week there's a new tool, a new promise, or another expert telling you that you're falling behind.
Most of it is noise.
The real question is simple: what will actually help your business?
That's where The Reluctant Techie comes in. I give plain-English AI advice to normal business owners who want practical answers — not jargon, pressure, or expensive mistakes.
I help business owners make
smarter decisions about AI
Save time where it matters
Understand where AI could genuinely save you hours every week.
Spot wasted spend fast
I'll tell you where AI is a waste of money before you find out the hard way.
Choose tools that fit your business
Not someone else's business. Not a guru's recommendation. Yours.
Improve admin and follow-up
Better customer response, tighter systems, less time lost on repetitive tasks.
Avoid shiny-object software
Stop buying tools just because someone online said you should.
Day-to-day efficiency
Practical improvements that make a real difference to how your business runs.
Three steps. No mystery.
Start with a Free AI Reality Check
I look at your business, your bottlenecks, and your current way of working. I tell you where AI may help, where it probably won't, and what's worth doing first.
Get a Clear Action Plan
If you want more than general advice, I can turn the review into a practical plan. Clear priorities, sensible recommendations, and a step-by-step view of what to do now, next, and later.
Get Help Setting It Up
If you want hands-on support, I can help you put the right tools and systems into place. No fluff. No overcomplication. Just practical implementation.
Is this for you?
This is for you if…
- You run a small business
- You keep hearing about AI but don't know what matters
- You don't want to waste money on the wrong tools
- You want practical advice in plain English
- You're curious about AI but sceptical of the hype
Not for you if…
- You want a magic button
- You want hype and buzzwords
- You're collecting tools instead of fixing problems
- You think AI replaces thinking
- You want someone to tell you what you want to hear
About The Reluctant Techie
Most AI advice online is either written for tech people… or it's written to sell you something.
The Reluctant Techie exists for normal UK business owners who want the benefits of AI without the hype, the jargon, or the expensive “shiny object” mistakes.
I'm fed up with the misleading information, the magic-bullet promises, and the endless tool lists that don't translate into real-world results. So I did what most business owners end up doing anyway: I went and tested it properly for myself — what works, what doesn't, and what's a complete waste of time in a real SME.
What I do
I give you plain-English AI advice that helps you:
- Stop wasting money on tools you won't use
- Avoid shiny objects and focus on what actually moves the needle
- Choose AI that fits your business, your customers, and your day-to-day reality
No guru nonsense. No complicated setups for the sake of it. Just practical, sensible implementation.
Request a Free Business Review
If you want a clear starting point, request a Free Business Review. You'll get a straight answer on:
- Where AI could genuinely help in your business
- Where it's likely a waste of time
- What you should focus on first to get results quickly
Most people selling AI are selling tools.
I'm not. I'm helping you make better decisions.
No jargon for the sake of it
No pushing software you don't need
No pretending every business needs the same thing
No hype-driven nonsense
Just sensible advice based on how your business actually works.
Plain-English AI advice for normal business owners. I help you avoid wasting money, avoid shiny objects, and choose tools that actually work in your business.
Stop guessing.
Get a clear view.
If you want to stop guessing and get a clear view of what AI is actually worth using in your business, start with a free review.
Book Your Free AI Reality Check